Consumer Trends 2011

Yesterday they released the new consumer trends for 2011 on Trendwatching.

Ok, I will admit that it takes me a horrible lot of time to write about this today. This is simply due tot the fact that I am disappointed to see the ever returning 2010 startups like Groupon, vente-privee.com, Jetsetter, Foursquare, Zipcar, P1international.com etc...come on please! A little turnoff are also the classic rent a fashion bag (http://www.bagborroworsteal.com) or even rent a calculator stuff (http://www.renac.ca). Clear mainstream no trendsetting.

For my part I would have divided more clearly the axis planned spontaneity and social-lites comparison to Made for China and Urbanomics. The The reason is quite simple: Local marketing and physical delivery is a clear driver for emerging markets and a repeating phenomenon. If you want to talk about trend-settting developments there is still a clear divide in between the two worlds. The generation G idea clearly is a link in between the two worlds, they do a nice job in mapping out the differences and cracks between the two worlds.I'd expect them to do that even more in the future.

However, it is worth a read, as usual they did a great job nailing down the driving forces behind marketing and entrepreneurship for 2010.

Here my favourites that will not bore you too much:

www.vouchercloud.com, www.swoopo.com, www.gogobot.com

Have fun!