Shopping the South Corean way: I love Tesco...

I love Tesco. Not only for their system for optimizing product rotation in the UK... they plan product distribution for certain products based on the weather forecast for each city: Think about it: barbecue-supply in sunny areas before the weekend starts....brilliant, this is the future.

Now they have hit another big one in South Corea: I really think that this is not only a funny way to do your shopping but also a great marketing tool in many ways...

1. Convert spare waiting time into shopping time
2. Boost sales by offering real-life touchpoints
3. A great marketing effort to promote your shop

The quote leavs no questions about the effect on sales: "During the campaign Home plus online sales increased by 130%, with over 10,000 customers trying the stores."


Here is a video that shows how it works:

Any imitators or other companies doing this? Yes, more than you think....Cheers.

The perfect gadget for men

Hello,

I just tell you what it is: The worlds first personal brewery in the world. No more words needed, the micro-brewery trend is a clear winner, now this one is about to make its way into every single male household.

Just watch the video, its amazing.

I actually remember the clumsy beer brewing kits being sold and moreover the disappointed guys who were invited to a tasting session. Usually we had to source some more from a the gas station around the corner in order to make it a successful evening. Enjoy.