I love Tesco. Not only for their system for optimizing product rotation in the UK... they plan product distribution for certain products based on the weather forecast for each city: Think about it: barbecue-supply in sunny areas before the weekend starts....brilliant, this is the future.
Now they have hit another big one in South Corea: I really think that this is not only a funny way to do your shopping but also a great marketing tool in many ways...
1. Convert spare waiting time into shopping time
2. Boost sales by offering real-life touchpoints
3. A great marketing effort to promote your shop
The quote leavs no questions about the effect on sales: "During the campaign Home plus online sales increased by 130%, with over 10,000 customers trying the stores."
Here is a video that shows how it works:
Any imitators or other companies doing this? Yes, more than you think....Cheers.
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