I have not been on Facebook for about 3 days now in order to focus on work. It is amazing how much more productive I am and that got me an idea of how important Facebook places is for Facebook. Makes no sense? Yes it does...
The Facebook Problem: Most of the time logging on to Facebook do not really bring an advantage to my life except of participating in the waste of time my friends are producing...sorry friends! The fact that I am still not experiencing a real disadvantage by not loggin on is a problem for Facebook and key to their success: God knows they are not profitable yet!
The key: They need to charge a fine for not logging on. Yes, I am talking about financial retaliation, a real disadvantage that arises for not logging on. You see, that is exactly what Foursquare does, its smart!
Foursquare is aiming to team up with Groupon in order to deliver customized offers to save money wherever you check in or are around... Imagine sitting in a cafe ordering one of these hilariously expensive coffees and the guy next to you pulls out his phone, checks in and buys a 50% coupon that he trades in with the cashier directly. Now it hurts eh?
There is also a nice Article about it on Wall Street Journal, check it out, its clear why Foursquare is valued 100 million, and maybe undervalued in my opinion....
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