Bored millionaires have a problem. A big problem. If you want to own an exclusive yacht, the choices to pick from have been boiled down to "the bigger the better" and some new designs that are revolutionary but somehow extremely expensive. This is over now, thank god (!)....
Amazing how obvious this business idea is... how difficult is it to own the most extravagant yacht on the 7 seas? Very difficult if you look at the market and try to spot big differences between all the Sunseekers out there...if even Russian billionaires are entering the boring race of "Eclipsing" the "Rising Suns" on this planet....wow. Here a list of the biggest private yachts on earth....spot the differences! It is embarrassing!!! We need a twist....
Yacht Island Design provides themed yachts. And I promise you something: by doing this they'll break the traditional market segmentation into bits and pieces of customized targets. Arabian, Chinese, European, or Tropical Island themes yachts are about to deliver the upper million on this planet a customized experience in owning a boat. Moreover, I see this as a potential product line of themed add-ons and details that assure modular up and cross sells...
...sorry I am getting overly marketing here but imagine approaching your customer after 1 year telling him that you launched an add-on island for your boat that comes with 5 jetskis and a fake beach you can anchor wherever you like. Modular sales follow-up, I love the idea...Think also about the interior options you can cross and up-sell on a yacht of this type...brilliant.
What about fashion?? Don't designers deliver customized jets, yachts and collections for catering the needs of the emerging markets? By launching new collections they achive repeats that are not known in yachting until now....it is a logical step towards the customers desires...
So the next time you see a yacht....shout "BORING"....and have a drink and thank my friend Deepak and "The daily mail" for digging this out...love it.
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