Showing posts with label Food. Show all posts
Showing posts with label Food. Show all posts

Thursday, 14 July 2011

Old things reinvented - The Panamore Example

Hi guys,

since I have been heavily surrounded by the topic food in the last time and all kinds of startups in that area here comes my big german newcomer favorite in online ordering.

What an easy idea that is, but highly disruptive, that is what I like...

Panamore delivers Pizza to your door. Sounds like old stuff, but has a little twist.

Its gourmet Pizza you assemble virtually online. Tell you more? Well, the stuff comes without cooking...even worse!

Stupid you say? Not at all, the service is over-booked and does not take orders since about 2 weeks. It is actually the best example of how very obvious things like Pizza delivery can still be innovated...many businesses are working like that and give tons of possibilities for new startups!







Here the key differentiatiors:
  • More than 40 gourmet ingredients.
  • Good for 21 days if cooled.
  • Delivers B2B as well.
  • DHL Shipping 5 € all over Germany in 24 H
  • Pay via Paypal (a good idea for all these other home deliverers out there)

Copy this idea now in all variations and shades of complexity ! Looking forward to have it delivered!


Shopping the South Corean way: I love Tesco...

I love Tesco. Not only for their system for optimizing product rotation in the UK... they plan product distribution for certain products based on the weather forecast for each city: Think about it: barbecue-supply in sunny areas before the weekend starts....brilliant, this is the future.

Now they have hit another big one in South Corea: I really think that this is not only a funny way to do your shopping but also a great marketing tool in many ways...

1. Convert spare waiting time into shopping time
2. Boost sales by offering real-life touchpoints
3. A great marketing effort to promote your shop


The quote leavs no questions about the effect on sales: "During the campaign Home plus online sales increased by 130%, with over 10,000 customers trying the stores."


Here is a video that shows how it works:


Any imitators or other companies doing this? Yes, more than you think....Cheers.

Monday, 9 May 2011

The perfect gadget for men

Hello,

I just tell you what it is: The worlds first personal brewery in the world. No more words needed, the micro-brewery trend is a clear winner, now this one is about to make its way into every single male household.

Just watch the video, its amazing.


I actually remember the clumsy beer brewing kits being sold and moreover the disappointed guys who were invited to a tasting session. Usually we had to source some more from a the gas station around the corner in order to make it a successful evening. Enjoy.