How to: Facebook Pages

Here some good stuff! I will start an army of Like Pages on Facebook. Here is how I do it:

First of all: Establish one corporate page "Yourbiz". Be a nice host and post what is going on in your corporate life and what you "as a biz" like or do.

Now that you are done you can start to talk marketing strategy:

1. Build an army of FB Pages, each with a different topic. Important: The topic has to match your businesses target market in some way. If you are an expert for selling pink television sets make sure to set up a FB Page for discussing my girlfriends favorite telenovelas.

2. Position each page and establish a posting-history....post for some weeks, before publishing...who will like a naked page or cause? You need something going on on your timeline.

3. Build up credibility. Use your network and invite the first bunch of kids via your contacts. If absolutely necesary: buy likes....you need 100 people to like your stuff, underneath that you will fail to gain "like-me-trust".

4. Relevance is king: Keep on posting and use or invent events that matter to your community. "Today is international womens day - have a good day chicas...". That is all that matters - be relavant and don´t bore people with stupid chitchat. Build on that. Invent things that are fun if necessary, but stick to your topic. Funny and targeted things are the best. Read a lot about your target, find out what matters most and use the most actual information to spread the word and to become a trendsetter.

5. Avoid commercial posts on your like pages to gain trust. Don´t sell that trust of your fans. When you have enough moment start introducing small little doses of commercial content....sutile please.

6. Encourage Likes and shares. People need clear directions of how to use a post: Interactive votes are a good example: "Like it if you think this is cool, comment if you think its nonsense (if you fancy a shistorm on your wall...)". Encourage interaction, this is what makes people spread the word.

These are the basics....if the thing is big enough and works: Buy the domain name and set up a blog for your FB Posts to give it more momentum. Add Pinterest....grow an army of links and sites. That is key to become the 1% of top viral sites.

How long it takes: You never know. Some fun pages go viral within hours or days. I guesses that 99% of all pages take some time to grow and never go viral. If you have a look at the stat down there that was quite a good guess. If you are so fortunate to hit a viral jackpot: Tell me how you did it!

Here are the stats ....hope you get into the 100k soon...only 6% make it.

One last thing: This is for free, so dont even think about it twice, when your budget is tight! If nothing happens after 4 weeks: Ditch it, try something else!

Cheers M