I am a big fan of gap-marketing. Whenever you have a couple of spare seconds or minutes waiting in line or just sittting there in the metro staring at the wall.....what a waste of marketing potential.
A great example for using this wasted time ist Wash & Coffee in Munich.They dolled up the washing saloon and converted it into a coffee shop. Yet another revenue stream that bridges the nasty waiting time converting waiting customers in paying customers. They even have events in there.
Just like Splash did in Barcelona I believe there is a trend to convert stupid time you waste into productivity for shopping. Think about the potential....combining business models is key for profitability.
Imagine a Pizzeria, which shares the wood oven with a bakery in the morning.....nice.
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