An idea for young moms & dads

I just talked with one of my best friends (congratulations, you are a mom!) about your first kids. There is an awful lot of stuff out there to read but nothing quite fits the need that young moms & dads have to understand what is going on, what is normal, what is not normal with the behavior of their kids. Its a nightmare, honestly.

I bumped into this one (http://momentgarden.com/) on Springwise the other day and think its a brilliant way to visualize things for young parents.

As usual I kept it in the back of my brain but did not quite realize until the moment that we talked about it, that the way to display and to visualize the steps and baby makes when it grows up. It is perfect but the content is way to passive! This is pure pull interaction, not more than a mere photoalbum to collect memories....useless, sorry. A nice idea, but quite passive. More important: Show me the money! Where are the profits to make the thing take off? I wouldn't put a dime on that project right now...sharing moments is a nice idea, if you can convert them into viral marketing that is something I would invest in.

What about matching it with useful information that is pushed to mom & dad?
What about timing things, matching marketing activity and adding some valuable information about babies?! Everybody knows that there is a huge checklist of things to be bought, that make or to be prepared etc...depending on the stage your kid is in. Why not push some marketing through this channel?

"Your kid should get the first teeth by now. Buy some "xyz" to make yours and your kids lif easier. I am not talking about earplugs here, but I bet Pampers would pay a fair amount of money to develop on this idea...imagine the problems sucha information platform your fix within an instant, while at the same time proposing solutions to problems every mom&dad face when kids grow up...I see some fair money in there.

I leave you alone with that idea....I think its an easy one....Maybe I'll pitch it to that website...