sometimes entrepreneurs have to give something back.
Granniesin.co.uk or Goldenhook.fr are of the special kind of ventures I really like to highlight, simply because they create a win-win situation, that benefits all involved parties not only economically but also from a social point of view. More on the customer side, for me as an ex-fashion marketer, it is a no-brainer that we are living the trend to demand more and more customized and unique DIY-products in the industry. Just look at all the fair trade, ecological and non-child labour must have best practices in fashion stores worldwide to see the trend.
What's the story? Well, its an easy concept, everybody is a born designer, but not everybody has a granny to produce some some of the basic items that we like to wear especially if we think about a pure urban-alternative target market. These companies provide it. The granny, the scarf and the special touch that only a customized scarf made by granny can provide. Overall: The story is key.
Sounds dodgy to rent a grandma to knit you new scarf, beanie, etc?! See a trend? Can this apply to other areas in which older people can contribute and receive recognition for their (barely forgotten) passion? I think yes. Think about it, its a beautiful project that has already found copycat examples in other countries:
Netgranny.ch from Switzerland.
Oma-strickt-es-dir.de from Germany
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